Personality-first AI optimizes for the wrong thing. Leaving your customer with a warm, fuzzy feeling isn't your primary desired business outcome. I promise that if the AI makes your customers' lives easier, they'll like it just fine.

Oh, and a Security Vulnerability that Nearly Destroyed Their Business. For one of our clients, a small embroidery company, the word “free” proved irresistible. For many businesses, “free” can override good business sense and land them in hot water. The company got wind that a massive corporate business was refreshing their technology stack and offloading the old equipment. They’d get a business-grade phone system, enterprise hardware and more that can cost a fortune new. The embroidery...

For insurance companies, every missed call is a policy that walks out the door. That's a math problem.