Your Business Is NOT a Black Box

What I've learned about people, technology, and results. Lesson number one, if you're feeling stagnant right now in your business, if growth feels harder than it used to, I want you to consider something. The businesses we see growing today are competing differently than they were two years ago, maybe even differently than just 12 months ago. And what are they doing? They are listening to what the market wants, creatively figuring out how to deliver it, communicating that back. And when they do, that's the competitive difference. That's when they steal market share. Now, what does that look like in the real world?

I know a business owner, he has eight auto repair locations, and we've implemented software that monitor the calls the text the emails yes it uses ai and that surfaced a pattern that nobody could really notice because it's hard to listen to all those locations and all those calls and all those emails in a much different place here's the insight customers were calling and asking about tires. Employees at every location were turning those sales down every location every week. Why? Because they didn't even offer tires on the menu, but guess what? They are now, and there's a revenue stream, and that's what we got from listening.

Another example is just developing excellence. A healthcare organization with many locations, well over 20 locations, and a centralized appointment desk. And through these insights that were delivered from monitoring everything, repeat calls, the number one repeated call were frustrated folks where they didn't get told what location they were going to. Tools exist that coach the employee in real time as the conversation happens. And what happens now is when I forget to say something that I'm supposed to on a particular call, I will get prompted to do so. Hey, you forgot to tell them where the appointment was. Tools exist that coach your team now as the conversation happens. Complaints get resolved as a result of that.

Here's the lesson. You're already sitting on insights. You already have this goldmine of data. The question is whether or not you can see it and can you gather it and can you summarize it. The best businesses can and that's exactly where we start.

If you want to talk to me personally, book a quick meeting with me here on calendly: https://calendly.com/colvin-gabn/quick-discovery-chat

Thanks, Clay

This was originally featured in an online video that you can find here.