What I've learned about people, technology, and results. Lesson number one, if you're feeling stagnant right now in your business, if growth feels harder than it used to, I want you to consider something. The businesses we see growing today are competing differently than they were two years ago, maybe even differently than just 12 months ago. And what are they doing? They are listening to what the market wants, creatively figuring out how to deliver it, communicating that bac

Personality-first AI optimizes for the wrong thing. Leaving your customer with a warm, fuzzy feeling isn't your primary desired business outcome. I promise that if the AI makes your customers' lives easier, they'll like it just fine.

Oh, and a Security Vulnerability that Nearly Destroyed Their Business. For one of our clients, a small embroidery company, the word “free” proved irresistible. For many businesses, “free” can override good business sense and land them in hot water. The company got wind that a massive corporate business was refreshing their technology stack and offloading the old equipment. They’d get a business-grade phone system, enterprise hardware and more that can cost a fortune new. The

For insurance companies, every missed call is a policy that walks out the door. That's a math problem.